Gluten-Free Going Mainstream

Gluten-free is going mainstream as nearly one-third of Americans seek to avoid gluten.

Panic must really be setting in for the wheat industry these days, as consumers increasingly seek to avoid food products that contain gluten. According to the latest available figures, as many as one in three people, or about 105 million Americans, now actively shun gluten due to diagnosed celiac disease, gluten sensitivity or intolerance, or personal choice, proving that the "gluten-free" designation has officially gone mainstream. Read more